Fresh Spreads: Showcasing the New Collections

The new season marks a wardrobe revamp for both fashion victims and fashion magazines, as magazines embark on a journey to feature the most outstanding hits of the Spring-Summer 2009 collections. With titles such as "Spring Break", "Hits of the Season" and "The Best of What's New", the newest and freshest pieces of big names are filling the pages of these prestigious magazines. Some of the most outstanding pieces such as Prada's ruched bras, Jil Sander's fringe dresses, Marc Jacobs' Kimono tops, Burberry's leafy necklaces and Lanvin's famous ruffles can be spotted in nearly all the spreads featuring the new collections. It is thus interesting to see how different photographers and stylists are showcasing these new pieces to their best.

VOGUE US

Vogue US Jan 09: Magical Realism

Ph: David Sims

Models: Chanel Iman and Jourdan Dunn

Full editorial: Bwgreyscale

Vogue US was guaranteed a good start by choosing two young supermodels Chanel Iman and Jourdan Dunn! While Chanel is mostly all smiles, Jourdan proves to be fierce, and together with the jump shots, the vibe of spring is exuded effortlessly. Moreover, the plaid ponytail probably inspired by Louis Vuitton's show is perfect for the shoot as it's swishing actions caught mid air enhances the energy in the shots. In all, this indoor shoot might have turned out boring, but the clothes, the styling and the models worked the concept of Spring so well it's one of my faves.

Vogue US Feb 09: It's a Madcap World

Ph: Steven Meisel
Models: Anna Maria Jagodzinska, Viktoriya Sasonkina, Karlie Kloss, Liya Kebede, Jourdan Dunn & Natasha Poly

Full editorial: The Fashion Spot

Is this really from the pages of Vogue US? Yes it is!

Indeed, it has been a long while since such inspiring spreads appeared in Vogue US. Unlike the previous editorial which appears to be more commercialized and brand-oriented, this spread is more of a showcase of the collections as art pieces -- art pieces that emerge from the whimsical setting, as the title "It's a Madcap World" suggests.

VOGUE CHINA
Vogue China Feb 09: Spring Rhapsody

Ph: David Jackson

Model: Liu Wen

Full Editorial: The Fashion Spot

Vogue China never fails to impress. While magazines such as Vogue US aim to capture the energy in Spring's new collections, Vogue China opts for the breezy feel of Spring, paying most attention to the silhouettes of the clothing. Meticulous styling ensured that the entire editorial seems to transit smoothly - from the balloon Lanvin sleeve to the circular cut-out Christopher Kane dress then to the body-hugging Roberto Cavalli gown. Last but not least, Liu Wen's beauty exudes a calming effect in accordance with the flowy fabrics, creating a breathtaking editorial.

VOGUE UK

Vogue UK Feb 09: Spring Break

Ph: Terry Tsiolis
Model: Anna Selezneva

Full Editorial : The Fashion Spot

This editorial is good and safe. The variation of the model's poses helped to add interest in the spread, and I particularly like the shadow that she casts on the backdrop.

HARPER'S BAZAAR US

Harper's Bazaar US Jan 09: The Best of What's New

Ph: Solve Sundsbo

Models: Agnete Hegelund, Alyona Osmonova, Amanda Laine, Chanel Iman, Hanne Gaby Odiele, Hye Park, Irina Kulikova, Olga Sherer, Taryn Davidson

Full Editorial: Bwgreyscale

This mega-spread showcases the clothes beautifully as the setting of every page is carefully planned so that it caters to the feel of the clothes. For example, the golden sparkling Alexander Mcqueen bodysuit is shot against a blurred background of a brightly lit street and the black voluminous Fendi jacket is shot against a clear sky and edited to be black and white. Each and every shot was a masterpiece.

Harper's Bazaar US Feb 09: Hits of the Season
Ph: Greg Kadel
Models: Coco Rocha and Freja Beha

Full Editorial : Bwgreyscale

Once again, experienced models are all it takes. This spread would have been seriously drab and boring - if not for Coco and Freja who bring life and energy to the clothes.