Let the Ad out of the Bag -- Glorious Light of Nature

Hermes S/S 09

A picture speaks a thousand words. I can faintly hear the wind caressing supermodel Angela Lindvall's hair, I can smell the whiff of fine sand grains, and I can feel the warm heat radiating from this gently-sunkissed ad. Hermes' ad campaigns never fail to stun. What more can I say? The ad is glowing gloriously, and the background - be it the sky or the desert - glitters beautifully against the divine bags and shoes.

Hermes was not the only campaign to embrace mother nature this season. Sisley too, shot the ad in a desert, but with a more abstract concept. The clean compositions and down-to-earth perspectives are definitely a thumbs up for a perfect juxtaposition with the rich flowy textures of the clothes. While the clouds and sand patterns converge to the middle, leading the eye to the models, the golden frame adds an element of interest to the neat campaign, giving an ancient classic touch to the ad. All in all - the simplicity is overwhelmingly powerful. It feels as though the ads are singing a song of praise to nature, and celebrating the creation of light at the same time.

Sisley S/S 09

Image source: The Fashion Spot