Friday, September 11, 2009

Let the Ad out of the Bag: Fall 09/10

There is no time to lose in fashion. Before I knew it, the Spring 2010 Fashion week has commenced when I was just about to blog about the array of fall 09 ad campaigns that greeted me in my latest magazine purchases!

My favourite is definitely MIU MIU.As compared to the previous seasons, this fall 09 ad has definitely toned down in colour, but definitely not in terms of impact. To me, this is the quintessence of timelessness -- a quality which merchandisers should seek to exude in their ads in the gloomy times of recession.

I really love how simplicity is luxury in here.On the other hand, Prada, evidently aiming to simplify and employ the same tactic, pales in comparison for me. I really loved the collection and expected an austere, perhaps medieval and silently impactful ad campaign. However, I do not quite relate to the water and models' expressions. Stronger, more uniform expressions would have definitely helped.

Sadly, I prefer Prada's previous campaign where many outfits are displayed in a single ad. This season's would have been more impactful if the colours were tweaked in the direction of Miu Miu's monochromatic palette.

And Fendi's monochromatic palette of stonegreys spells sublime! Rich furs and lush bags toted by stunning Stam and cold stone walls, this Fendi campaign is, no doubt, leaving smoke in my eyes.

Seems like I'm feeling biased towards reduced colours this season, but no, I really do love the burst of colours in the ad campaigns of Louis Vuitton, Kenzo and Marc Jacobs!
Marc Jacobs is intriguing and I'm really drawn into its ads and having the confidence that its campaigns would only get better in the seasons to come.

On the flip side of the coin, a few ad campaigns were definitely a letdown.One of them would be YSL. I applaud its courage to encapture the inspiration of Leonardo da Vinci's Vitruvian MAn. Surely, this drawing is revolutionary but it needn't be so explicit in the ad campaign. The naked man makes the ad look cheap. Perhaps the rationale behind the use of the Vitrutian Man idea is to boast the exquisite proportions and workmanship of Yves Saint Laurent's craft, but the representation is simply not apt.

Gucci was also quite a letdown. The juxtaposition of models with awfully hip poses made it look tacky. It does no justice to the clothes. I wish more energy was put into the ad, with a portrayal of motions frozen in time instead of still cliched poses that kill the energy of the clothes. The fall 08 campaign of models prancing in the fields was much better.

How about you, which are your favourite ads?


  1. I've been loving Chloe's campaign myself. There's a very natural, bohemian ambiance to it, mixed with high-fashion. :)

  2. The LV one is very airbrushed :/

  3. Oh God, I'm in awe with the fluffy softness of Miu Miu and Fendi too. It is light as feather and the epitome of luxury, focusing on the richness of fabrics.
    On the opposite, I find the LV campaign disgusting and tacky despite my love for the brand, and YSL might be graphic but is mostly bland and cheap-looking.
    Great topic! xx

  4. i always love marc jacobs ads

  5. AWFULLY ARTFUL from Yves Saint Laurent!!! Almost homotgraphy in some shots =)