Heels for a great cause

The fashion community (or rather killer heels lovers) have come together to support a great cause. Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa.

The theme of the photo competition is ‘You, Your Shoes and 72’ and the entries have been really fresh and fashion-forward.

Black hells, mirror ball and leopard prints, an oddly beautiful combination

One of my favourite entry, a vivid sketch of a graffiti heel.

Vivid spiked pink shoes

Jimmy Choos... a gorgeous timepiece.

Do view more interesting entries at www.jimmychoo72.com, the entries are really diverse and unique. Collaboration of high fashion labels with welfare organizations has been fashionable of late, yet I really hope it will never go out of trend.